What would MaroonAlchemy.com be without another take on Sarah Palin and her new book, Going Rogue? Actually, let’s just look at the cold hard facts and see how Gov. Palin’s numbers have fared over the course of the last 7 months.
As you can see, it was a difficult summer for Gov. Palin’s sentiment numbers – resignation from her Governorship, disputes with David Letterman and a relatively public disagreement with GOP leadership regarding speaking roles. That being said, everything changed for her with the announcement of her book deal and subsequent book release, tour, and media blitz. She hasn’t dropped below 0 for any significant length of time since September 13th. Lock into 9/13/09 (blue arrow) and look at the number of observations above 0 pre 9/13 and the number of observations below 0 post 9/13. I’ve included a polynomial trend line (order 5) to illustrate my point. Her sentiment numbers are certainly on the rise and her velocity (volume) numbers over the last week and a half are on par with President Obama. She is still very much relevant (understatement) in the public eye and appears to be gaining momentum.
I’m working on a polarity measurement. To be honest, I am not sure what the results are going to be. You would think that her polarity score would be on the rise but remember, most of the controversial disclosures in Going Rogue is directed a McCain campaign staff, most notably Steve Schmidt. I wouldn’t be surprised to see polarity scores indicate that she is less polarizing now than she was four months ago. Stay tuned.