March 23, 2010 – Asbury Park, NJ – Rasmussen Reports, a media organization specializing in public opinion polling information, and Maroon Alchemy, LLC, a Colorado digital firm, announce the launch of an innovative new online feature, the Media Meter on www.rasmussenreports.com, America’s most trafficked public opinion polling site. The Media Meter enables site visitors to track public sentiment expressed in both media and user-generated Internet outlets. Readers will be able to follow the ups and downs of press coverage for political candidates and other high-profile public figures along with special interest groups, even sports teams, in conjunction with Rasmussen’s polling.
“We are always looking for new ways to inform and engage our readers,” said Scott Rasmussen, President of Rasmussen Reports. “The Media Meter initiative with Maroon Alchemy provides a unique perspective on how the media is covering the people and institutions in the public eye and adds another dimension to the polling information we provide.”
“Maroon Alchemy acts as a massive listening platform to measure how the public feels about people, products and brands, as expressed in media and user-generated content,” adds Christopher Tippie, founder of Maroon Alchemy, LLC. “The Media Meter, coupled with Rasmussen’s extensive polling, delivers unparalleled insight into the opinions of the public about a full gamut of topics, from politics to sports. It’s exciting to watch the data become part of Rasmussen’s news cycle.” Read more »