Last Friday we told you that Butler and Duke were the #1 and #2 teams in terms of chatter share. Sure enough, both Butler and Duke won. We’ve had a lot of questions around how we measure Share of Voice and I thought I would take some time and explain it. What we do is look for all Final Four team specific chatter in the Media and User Generated Content channels. The sum of the team specific observations constitutes the Final Four “voice” and each team’s contribution constitute its share. So in this case, the wisdom of fans was spot on with both Butler and Duke advancing to the finals tonight.
That begs another question – so what does the wisdom of fans say about tonight’s match-up? According to our partner Rasmussen Reports, fans think Duke will win but would rather see Butler cutting down the net.
As for the chatter, over the course of the last 7 days it is Duke, by 1%.
However, if we just look at just today’s chatter we see that Butler is surging ahead as of 2:15pm EDT.
Butler appears to have the fan momentum – let’s see if it translates to a NCAA Finals victory.
*** UPDATE 7:30PM EDT ***
Here’s the last bit of data from today on tonight’s NCAA Finals. Butler has increased its share and has almost a 4% point lead on Duke going into the game.